„Legal issues of data-driven business models using the example of IoT“ by Univ.-Prof. Dr. Markus Fallenböck, LL.M. (Yale)

Online - Event KAIT from 03.11.2021, 17 - 19 h with 21 participants

While a lot of energy has gone into data protection regulation in the last 20 years, many data-based business models are associated with high legal uncertainty for companies. For example, in the area of Internet of Things (IoT) data, the question of ownership and thus protection arises between the companies involved. They can only invest in the expansion of this business if there is legal certainty about the power of disposal and its economic exploitation. There are exciting new questions here, especially in the area of copyright law, the protection of trade secrets or competition law.

Prof. Dr Markus Fallenböck, LL.M. (Yale) has been working on the legal and economic implementation of the digital transformation for over 20 years. Since December 2020, he has been responsible for the areas of finance and human resources at Danube University Krems. Most recently, he was managing partner at Fintech Own360, of which he remains co-owner. Born in Graz in 1973, he studied law at the University of Graz and Yale Law School. After working as an assistant at the University of Graz and at McKinsey, he became a board member at the e-business consultancy evolaris in 2001. Since 2006, Markus Fallenböck has worked in the media sector, first as authorised signatory, and head of sales at Styria Multimedia (magazine holding company of the Styria Media Group), and from 2011-2014 as managing director of Iventa Personalanzeigen, the largest recruitment advertising agency in Austria. From 2014 to 2018, as Managing Director of VGN Medien Holding GmbH, he was responsible for the areas of retail sales, subscription and bulk sales of all magazines and e-paper offers as well as all CRM activities of VGN and the departments IT and media production. Markus Fallenböck is the author or editor of 5 books and more than 50 scientific articles about IT and technology law.

Since the academic year 2021, he has also been teaching at the Institute for Public Law and Political Science at the Karl Franzens University of Graz.

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